When building your website there are a few things you want to consider before going to your designer or building them yourself.

• Logo
  It is important to spend some time on this element as this will be your identity in marketing and advertising.  Do you want an image and your company name and possibly a tagline to better describe what you do?

• Colours
  What primary colours do you want to use throughout your site?

• Menus
  Do you want a top menu only, left side menu, right side menu, bottom menu, sub- menus?  What categories will make up your website?  Will you have a company section, products, contact, etc.?  Do you want drop-down menus or single tabs?

• Homepage
  This is the cornerstone of all your sales efforts.  From here customers need to be able to be one click or one call away from making a buying decision.  What will you promote on your homepage?  Mission statement, primary products, images, awards,

• Log-in
  Will visitors need to log-in to view certain information about your products or to view their account details?

• Online Shopping
  How would you like the product pages laid out? Product to the left and text the right or product above and copy below?  What type of shopping cart best suits your needs? See “Shopping Carts”

• Online Payments
  Will you process payment online in real-time transactions using WorldPay, DPS,  PayPro or PayNZ or will you use a merchant account through your bank where you process transactions manually?  See “Payment Gateways”

• Security
  Visitors want to be assured that their purchases are secure when buying online. An SSL Certificate helps to give visitors that extra vote of confidence to see that you have a dedicated secure certificate on your site. See"Secure Certificates”

• Advertising
  Will you allow others to advertise on your site through banner ads, affiliate ads Google ads?  How much space will you allow for this?